YOU CAN EARN rewards for eating any pizza

I convinced Domino’s to reward people for eating any pizza, even if it wasn’t theirs.

So we developed a pizza-scanning AI app that recognized ANY pizza and rewarded Domino’s Piece of the Pie Rewards points.

To launch it, we filmed Domino’s CEO eating his favorite pizza—from somewhere other than Domino’s.

Named one of “The 25 Most Contagious Campaigns of 2019” by Contagious