Pepperoni
Pepperoni
Pepperoni
Pizza

When Casey’s asked what they should call their all-new pizza with three different kinds of pepperoni on top we said, “Why don’t you call it the “Pepperoni Pepperoni Pepperoni” pizza”?

We then built and launched an app that rewarded people for saying “pepperoni” as many times as possible in 10 seconds. People said “pepperoni” so many times (5,426,192) that we had to shut the program down after 72 hours.