Proof THAT Subway IS crave-worthy.

Most celebs don’t actually eat what they endorse—but we did things differently. We gave NBA legend Stephen Curry a meatball sub (his favorite) and a custom jersey, then filmed him eating the entire footlong.

He used the jersey as a napkin, leaving behind "game-stained" proof that he loved it. We later auctioned off the jersey to an avid fan. Whether they were more into the sandwich or Steph, we’ll never know for sure.

2023 Webby Winner — Advertising, Media & PR Food & Beverage 2023

Next
Next

Casey's General Stores